International Journal of Case Studies (ISSN Online 2305-509X)

VOLUME 14, ISSUE 5
IMPACT FACTOR 4.428

1) The Need for A Well Thought Customer Relationship Strategy in the Marketing of Institutions of Higher Learning in a Hyper-Competitive Environment
Author Details: Murishid KAMYA- Affiliation: Kampala International University 
Abstract:
the study followed many others in other jurisdictions, one of which was carried at a private university in Nigeria, which made interesting revelations. First that a 1% shift in relationship marketing will result in 81.1% shift in customer satisfaction. Secondly, that more so, a 1% shift in trust will result in 72.2% shift in customer satisfaction. Lastly, that the R2 value of 0.604 reveals that competence and long term relationship jointly account for 60.4% of the variation in customer satisfaction. The study concluded that relationship marketing has positive relationship with customer satisfaction, and therefore influences customer satisfaction to a great extent.  Among other areas suggested by most findings for further study were the one under this study.The methodology of this entirely exploratory study involved prompting the internet on the following key words: service quality, customer orientation, customer relations, commitment, communication, shared values, loyalty, changing nature of higher education, e-learning, relationship marketing and relational drivers on the internet.  Apart from confirming much that has been established by other studies,specific revelations were made about Africa. Whereas enrolment at universities averaged annual growth rate averaged 13 percent between 1985 and 2002, in some countries it grew between two and four times this. Identifying and seizing opportunities, entrepreneurs have invested heavily in the sector, and the number of institutions is in some cases growing geometrically. To meet the challenges of the arising hyper competition, universities are strongly advised to the application of the marketing concept and perfect their customer relations management (CRM).
Key words: customer, satisfaction, relationship, strategy, university, competition, SERVQUAL
[Download Full Paper] [Page 01-09]
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2) Research on Interdisciplinary Homework Design of Junior High School English Focusing on the New Curriculum Standards and STEAM Education
Author’s Details:⁽¹⁾Yang Yang  ⁽²⁾Cai Lingling-⁽¹⁾School of Foreign Languages, Sichuan University of Science and Engineering, Sichuan, China ⁽²⁾School of Foreign Languages, Sichuan University of Science and Engineering,Sichuan, China
Abstract:
English Curriculum Standards for compulsory Education (2022-year Edition) emphasizes the development of students’ core competence and advocates for the establishment of interdisciplinary thematic learning activities, allocating no less than 10% of class time. This initiative aims to strengthen the relation between various subjects, enhancing the comprehensiveness and practicality of the curriculum. Investigations have revealed that current interdisciplinary activities in English predominantly occur within the humanities, with fewer engagements in science and technology disciplines. Therefore, leveraging the STEAM model to devise interdisciplinary homework designs can offer practical guidance and references for educators
Key words: interdisciplinary, STEAM, homework designs, English curriculum
[Download Full Paper] [Page 10-16]
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3) Solutions to Promote Businesses to Participate In the Supply Chain of the Electronics Industry
Author’s Details: ⁽¹⁾ Dang Gia Dung ⁽²⁾ Nguyen Thuy May –Faculty of Technology and Engineering, Thai Binh University
Abstract:
Vietnam is an attractive destination for foreign direct investment (FDI) inflows in the electronics industry, but it is facing many challenges such as new investment at the level of processing, domestic electronics enterprises have not contributed much in the supply chain of electronic goods, etc. The article identifies opportunities and challenges in the context of increasingly deep integration, thereby helping Vietnam’s investment industry to break through and develop effectively
Key words:Electronics industry, supply chain
[Download Full Paper] [Page 10-16]
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