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Volume 6, Issue 7

Open Access Journal

Volume 6, Issue 7

Impact Factor 3.582

1) Transdiagnostic Behavior Therapy (TBT) for Generalized Anxiety Disorder
Author’s Details: (1)Brian E. Bunnell-Medical University of South Carolina (2)Daniel F. Gros-Ralph H. Johnson Veteran Affairs Medical Center and Medical University of South Carolina

Generalized anxiety disorder (GAD) is a highly prevalent disorder that has a number of overlapping symptoms with and is frequently comorbid with other affective disorders. Despite its prevalence, the evidence-based therapies (EBTs) for GAD have lagged behind the EBTs for the other affective disorders. The newly developed transdiagnostic psychotherapies may be well suited to the highly overlapping and comorbid presentations of GAD. The present case study involves a veteran with GAD receiving Transdiagnostic Behavior Therapy (TBT), a transdiagnostic behavioral intervention designed for veterans with affective disorders, but has yet to be investigated in GAD, a disorder with a significant cognitive component. The veteran case completed 8 sessions of TBT. Significant symptom improvements were evidenced at post-treatment assessment and sustained at follow-up. The present case study provides very preliminary evidence to suggest that transdiagnostic EBTs, such as TBT, may be a potentially effective treatment for GAD.
Keywords: Transdiagnostic, evidence-based therapy, generalized anxiety disorder, GAD, case study

[Download Full Paper] [Page 01-08]

2) Impact of Core Exercises and Alignment Correction Exercises of Bilateral Osteoarthritis Knee on an Octogenarian Subject – Evidenced Study
Author’s Details: (1)Dr.S.S.Subramanian, M.P.T (Orthopaedics), M.S (Education), M. Phil (Education), Ph.D (Physiotherapy). The Principal, Sree Balaji College Of physiotherapy, Chennai – 100. Affiliated To (Bharath) University, BIH
ER Chennai – 73. (2) Suganthi.S (BPT III Year)
Introduction: An increasing elderly population and longevity is associated with health issues, mainly musculoskeletal ailments, among which osteoarthritis knee was mostly recorded. These degenerative joints can lead to pain, disability and dependency. Aims & Objectives of this Original Research: was to evaluate specific core exercises and alignment correction exercises on obesity and physical functioning on a subject with bilateral osteoarthritis knees study conducted in Chennai, south India. Materials & Methodology:  This case study subject aged 87 years with osteoarthritis knee grade was treated with specific core strengthening and alignment correction exercises during the period from 02.01.2017 to 20.06.2017 with weekly twice frequency. Results: A reduction in BMI (P<.05) and womac score (P<.05) with significant statistical analysis. Conclusion: Subjects irrespective of age with musculoskeletal disorders including osteoarthritis of knee will benefit from specific exercises such as core strengthening, weight reduction means and alignment correction exercises as evidenced in this original case study
Keywords:BMI – Body Mass Index, WC – Waist Circumference, VAS – Visual Analogue Scale, Womac – Subject Rating Scale on Knee Functions on 17 Items on a  5 Point Scale, OA – Osteoarthritis

[Download Full Paper] [Page 09-14]

3) The relationship between Store Name, Brand Name and Price Discounts on Purchase Intentions
Author’s Details: Hossein Vazifehdoost 1, Amir asadinezhad jamali2 (1)(2) Science and Research Branch, Islamic Azad University, Department of Business Management,Tehran, Iran 

A positive store image and merchandise are key for retailers to achieve and sustain success in an increasingly competitive marketplace. This manuscript explores the effect of three important components that appear to be key to store patronage decisions are the retailer’s store image, quality of the merchandise/brands sold and price/promotions.  A store’s perceived image is influenced by the store name and the quality of merchandise it carries. Results also indicate that the influence of price discounts on a brand’s perceived quality was minimal. Price discounts and brand’s perceived quality exerted significant influence on perceived value. Perceived value and store image, in turn, positively influenced purchased intentions. Sample of 381 Iranian customers in Palladium Shopping Center evaluate purchase associated with three important components. Questionnaires were distributed with simple random sampling method. The hypotheses which were tested using Structural Equation Modeling (SEM)have revealed.
Keywords:  Country-Of-Origin, perceived value, perceived quality   

[Download Full Paper] [Page 15-20]

4) An analysis of effect of Brand personality on store loyalty in Iran’s food industry
Author’s Details: 1 Hossein Vazifehdoost, Iman makhani2
Science and Research Branch, Islamic Azad University, Department of Business Management,Tehran, Iran

In recent years, marketing research has paid considerable attention to the symbolic meaning consumers attribute to brands. Given its highly competitive nature, branding can be especially important in the retailing industry to influence customer perceptions and drive store choice and loyalty. This study focuses on the impact of two antecedents of five personality traits of retailer on trust and attitude toward the private brand, as well as on one major consequence of these three concepts, loyalty to the retailer in Iranian industry of food. Data were collected through a natural experiment on a convenience sample of 226 consumers of an Iranian grocery retailer (Yaran Daryan) with Using partial least squares analysis (PLS). The results indicate that private brand trust has a significant influence on the retailer personality traits “conscientiousness” and “sophistication. trust and attitude toward the private brand have a significant influence loyalty to the retailer while retailer personality traits have no influence on this variable.
Keywords:  Retailer personality, Private brand, Trust Attitude Loyalty

[Download Full Paper] [Page 21-27]

5) A Surgical Analysis of Community Participation: Designing a Model for improving quality in Straggling Rural Schools
Author’s Details: Mesheck Godfrey Sango (Dr)–Zimbabwe Open University-Department of Educational Studies

Community participation has been internationally recognised as a fundamental strategy for improving quality of education in both developed and developing nations (WCEFA, 1990; Shaerffer 1994; UNESCO, 1994; Bray, 2000; Pradhan et al., 2012). Literature has shown that community participation in education can help increase the volume, relevance, impact and the amount of resources available for education (Bray, 2000, Rose, 2003). As a result, community participation in education has become a common area of interest in many policy documents, not only for governments but also for international development organisations (Bray, 2003).
In this light, the government of Zimbabwe went on to make education policy that would facilitate increased community participation for improving quality of education in the schools. The policy was instrumental in the formation of School Development Committees (SDC) that had the mandate to coordinate and represent community members at school management level.
The SDCs were trained in skills for effective management practices as well as coordination of community participation activities. This training exercise was co-sponsored by the Ministry of Primary and Secondary Education and the United Nations International Children’s Education Fund and covered all SDCs in the country (Boonstpell and Chikohomero (2012). In addition, handbooks for SDCs were produced and distributed to all primary and secondary schools.
However, it appears that, despite concerted government effort in Zimbabwe, increasing power and scope of community involvement in school operations, educational provisions and quality have remained critically low particularly in rural schools (Ministry of Primary and Secondary Education, 2010). Most primary schools do not have essential resources- such as, exercise and textbooks, teachers’ stationery, adequate classrooms and suitable furniture, lack of clean water, electricity, and teacher accommodation. School children’s enthusiasm to learn has been driven low as evidenced by the low pass rate at the Grade Seven Standardised National Examinations which seem to have continued to drop in some schools Mushanawani (2014).
Therefore, there is need for developing another community participation approach that should focus on improving quality of education in these poor performing schools. The approach needs to put more attention in understanding diverse and complex participation relationships among community members and school teachers. These relationships do not seem to yield the expected positive influence on education development and quality. This raises questions on the nature and influence of the different relationships and dynamics in community participation in providing quality education. There is, therefore, need for a review of literature on community participation.

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6) Defined Behavior in Organizations (A unique case study of K Pvt Ltd.)
Author’s Details: Dr Rajul Bhardwaj- Faculty Of Management Studies, Gurukul Kangri University, haridwar, Uttarakhand, India Pin-249404

“K” Pvt Ltd., an engineering firm with 75 years of success behind it has become a household name in India for its quality products. Although it had started its business in a modest way, it became a dominant supplier of spares and equipments of critical nature needed by the Transport and Engineering Industries in a short span of Five years. With the growing complexity of management, the top management, again and again, discussed the need for reorganizing the entire business on functional lines, and finally introduced decentralized administration
Key Words
-Decentralization, think-tank, redesigning, export model, fabrication, exasperated.
[Download Full Paper] [Page 38-43]